“There are two ways to find a breakthrough:
Play the rules better than anybody else.
Break the rules better than anybody else!”
If you have business and you want it to thrive, one of the key points of your business success is monitoring your competitors. If you don’t like the word “spy” (I, personally, don’t), take it as “getting inspired” by what your competitors do. To some extent, they are your mentors, as their success teaches you the principles which you could use, and their failure teaches you what you should avoid.
In this blog post we suggest you to take a look at the tools to monitor your competitors. “Spy” & get inspired 🙂
As we are going to talk about spying on the Web, there are 2 types of competitors that you should pay special attention to.
First, it’s the ones who are in top searches and they are far ahead of you. Investigate the subjects of their blog, the keywords which bring the most of the traffic, the trends, what they post and what is shared most. Second, it’s the competitors which are on the same level as you are. Note the tendency of their development and make the same research of their trends, keywords, posts and shares. Here is the list of tools to monitor your competitors activity on the Web.
Test the tools, see if you like them and go ahead, to the new understanding of your business!
Know the Trends
In order to make sure that you picked the right words for your blog post, use Google Trends. See if the formulation of the topic is frequently searched. That will help SEO value of your blog post.
Know Their Audience
Know your audience well, know what they need and what you can offer. Quantcast helps you get to know your audience and the audience of your competitors better.
3. Compete Pro
Compete Pro lets you get detailed traffic data, compare sites, export reports, measure conversions, see visitor demographics. See how much you may improve your business with this information.
See Their Backlinks
With the help of Open Site Explorer, you’ll see the inbound links. Use them to understand the net of resources which refer to your competitor and get other link information.
Learn Their Keywords
(And Some Other Useful SEO Tools)
Use Similarweb to learn the keywords of your competitor. Besides that, this tools gives you website analytics like traffic details, referrals, audience interests etc. One more great tool for competitor analytics is Ahref. It runs on its own server, so you may access the data from any device. It’s great for SEO experts and the website has more than a million of visitors monthly, that’s a hidden sign of social approve.
This is a great tool for tracking your competitors activity. Find out monthly SEO click value, adwords budget, top organic and paid competitors, competitor shared keywords etc.
Use HubSpot Keyword Grader Tool to compare your performance against your competitors.
Get competitor evaluation with keyword monitoring, technical site analyses and and many more for 1, 5 or 10 sites, depending on the plan which you choose.
Find your competitors and compare your marketing tactics to theirs. It does a competitor research and a daily competitor watch for you.
10. Advanced Ranking
Measure social media exposure of the websites, analyze your SEO efforts referred to your traffic performance, personalize emails with white label reporting.
Several Great SEO Tools More
Alexa gives you the traffic metrics across the Web. Get the insights of your competitors and judge your marketing initiatives.
Semrush is another great tool for digital marketing professionals. It lets you uncover your competitors’ ad strategies, their budget and much more.
Openlinkprofiler.org will also help you discover the backlinks of your competitors and decide what you could change in your marketing plan.
SeoProfiler is a software SEO tool that follows Google’s search engine optimization guidelines which may help you build a solid business.
Track Social Media of Your Competitors
If people share the content, it must be great, Sharedcount counts the shares, so that you may see how popular specific content is.
This is a great Twitter analytics marketing tool to know they talk about a specific brand. These guys have a free trial, go ahead – try the tool, see the analytics.
17. Rival lQ
Rival IQ tracks social engagement of your and your competitors, get a quick insight into performance and save your time for developing new business ideas.
This is a great tool to tracking ads of your competitors. Discover where they display them and correct your marketing course.
With the help of this tool you may find the most popular posts of your competitors. That is a great opportunity to get inspired and to know what you should post.
Track social media trends of your competitors and get insight into your target audience with Infinigraph.
Followerwonk will help you understand your competitors’ followers, their interests, the time the tweet and many other details which you may use for improving your Twitter presence.
BuzzSumo shows you the top content and how many times it was shared on different social media.
This is one more analytics tool which is worth mentioning. They cover more than 10 social networks. Get a free trial and see if you could use the data they provide for your business.
Track website rankings with a keyword suggestion tool, monitor backlinks, do a website audit and create a marketing plan. Read more features.
Apart from a useful feature like scheduling posts, you get reports on Facebook, Twitter and Instagram. Besides, you get the information about your audience in the terms of your brand. Needless to say, you may use this data to monitor your industry peers.
Create a link building strategy with this tool, create the content which will be in demand, based on this data.
Find out if websites belong to one owner, study the information like Google AdSense IDs, Google Analytics IDs, IP addresses of your competitors.
Ontololo helps you monitor backlinks and develop a great content marketing. Besides that, it will be of great use for those who are trying to find the right keywords for the right page.
29. Simply Measured
Even though social media analytics tools seem to have the same functions, with Simplymeasured you may research competitors, conversations and audience from all the social networks.